Autumn Instagram Hashtags for Creatives 2019

by Susan Green September 13, 2019

Autumn Instagram Hashtags for Creatives, 2019

Best hashtags for Autumn 2019 with top tips for an effective Instagram strategy

Hello, fellow creatives! September’s the time to warm up your colour palette, gather seasonal props and pepper your posts with autumnal hashtags. That’s exactly what I’ve been doing over the past week and I couldn't be happier - autumn is my favourite season!

As well as being a bookbinder @BoundByHand I’m also a freelance content editor. That means I spend a fair bit of my time devising social media strategies. In the spirit of #CommunityOverCompetition, I’m sharing my top hashtags for autumn 2019, plus a few tips for boosting your Instagram strategy.

You'll find the full list of hashtags at the bottom of this post, but keep reading so you don't miss some clever ways to maximise your hashtag strategy.

#autumnpalette hashtag, sketchbook, sewing, embroidery and weaving

Hashtag Volume

The most effective Instagram strategies use a mixture of high, medium, and low-volume hashtags. In other words, a combination of very popular hashtags used hundreds of thousands of times (some go into the millions), along with less-used or newer hashtags appearing a thousand or few hundred times, plus some in the middle.

You might think that a very low-volume hashtag, say 100 posts, won't give you much exposure. Actually, because there's less competition, your gorgeous image is more likely to shoot straight to the prime spot in Instagram’s ‘Top’ gallery, and stay around longer in the 'Recent' gallery. Also, niche hashtags attract much greater engagement (likes, comments and follows) than super popular ones.

So is it worth using high-volume hashtags at all? Unless you have a very large following, you're likely to be a tiny fish in the ocean of #stylingtheseasons, for example. But yes, it is worth using a few pretty popular hashtags. Because if you do happen to catch the moment with a captivating image, you’ll enjoy exceptional exposure.

#myodetoautumn hashtag with squashes

How many hashtags?

You can use up to 30 hashtags per post, so there’s plenty of opportunity to mix up your hashtags for maximum reach. Some suggest 9 is the optimum number, others advise using no more than 13, but Instagram does let you use 30. Experiment to find a number that works for you, but try to use a combination of general seasonal hashtags (e.g. #slowsimpleseasonal), autumnal hashtags (e.g. #myodetoautumn), and those specific to your content.

If you’re a fibre artist there's #autumnknitting; if illustration’s your thing, try #autumnillustration; or if it’s embroidery, #britishstitchersautumn. You get the idea!

#autumnknitting hashtag with yarn


As a creative, you know all about authenticity. Your work flows from your heart, it's an expression of your unique way of perceiving the world. Make sure your hashtags are authentic, too. They should relate to your image and express your overall vision for your creativity and your account. Don't be tempted to use popular but irrelevant hashtags in a desperate bid to get likes and attract followers. Authenticity builds trust, and trust is key to nurturing an ongoing relationship with your followers.


Talking of relationships, they’re a two-way thing, aren’t they? So spend a little time engaging with the hashtags you use. Look at their ‘Top’ and ‘Recent’ galleries and like and comment on the posts you find most inspiring, and follow a few accounts. This tells Instagram you're not spamming with hashtags.

Following hashtags is an efficient way to do this. Instagram will pop a few fresh posts tagged with those hashtags into your feed, often from accounts you don't follow. So, as a bonus, you discover new creatives.

#createinautumn hashtag with illustration and mustard jumper

Instagram Challenges

Taking part in challenges injects a dose of inspiration into your creativity and boosts your engagement, too. #helloautumnweek run by illustrator @ruthhammondillustration and pals takes place 23-29 September with seasonal prompts for illustrators on each day of that week.

Why not search Instagram for a challenge relevant to your creativity? Or start your own - all you need is a theme and a hashtag! It's a great way to build an engaged community and drive traffic to your account. You can share the top posts of the people taking part in your challenge, with the caveat that they follow your account, of course!

Autumn Hashtags for Creatives

And so, to the season. If you’re a creative these hashtags will help you mark the change in season, celebrate autumn's colour palette and connect with other creatives. Because ultimately, isn't Instagram about forging relationships? I'd like to think so, anyway.

High volume






A final tip

Don't forget to use an autumnal hashtag in your Instagram stories! If you've found this blog post helpful, follow me on Instagram @boundbyhand or leave a comment below. Happy autumn, everyone!

Susan Green
+44 (0) 7748 759371

Susan Green
Susan Green


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Size Guide

Use this Size Guide to check the dimensions of the books you're considering purchasing (dimensions are external and refer to the closed book unless otherwise indicated). If you'd like some guidance with selecting the correct size, feel free to contact Susan the bookbinder: email or call +44 (0)7748 759371

Leather Memory Books, Wedding Guest Books, Journals and Sketchbooks
A4 Large Portrait 12 inches or 305 mm 8.5 inches or 215 mm 1.5 inches or 38 mm
A4 Large Landscape 8.5 inches or 215 mm 12 inches or 305 mm 1.5 inches or 38 mm
A5 Medium Landscape 6 inches or 155 mm 8.5 inches or 215 mm 1.5 inches or 38 mm
A5 Medium Portrait 8.5 inches or 215 mm 6 inches or 155 mm 1.5 inches or 35 mm
A6 Small Landscape 4.5 inches or 114 mm 6 inches or 155 mm 1 inch or 25 mm
A6 Small Portrait 6 inches or 155 mm 4.5 inches or 114 mm 1 inch or 25 mm


Miniature Journals
 One Size 3 inches or 76 mm 2.25 inches or 60 mm 20 mm or 0.75 inches


Marbled Notebooks
 A4 Large 297 mm or 11.5 inches approx. 205 mm or 8 inches approx. 64 pages
A5 Medium 210 mm or 8.25 inches approx. 145 mm or 5.75 inches approx. 56 pages
A6 Small  150 mm or 6 inches approx. 100 mm or 4 inches approx. 48 pages
A7 Pocket 106 mm or 4.25 inches approx. 72 mm or 2.75 inches approx. 40 pages